Founder-Led Growth & Performance Agency

Fatih Ozusakli • Founder & Head of Growth We Scale D2C, B2B & SaaS Brands
With Clear, Full-Funnel Precision.

I lead Effeo Agency to help growing brands eliminate wasted ad spend and build predictable revenue. You get direct senior strategy from me combined with our execution framework across Meta, Google, Native Ads, Klaviyo Retention & CRO.

Effeo Growth Engine
Founder-Led Strategy
€5M+ Ad Spend Managed
Across Google, Meta, LinkedIn & Native Ads
Multi-Market Campaigns
Multi-Country & International Target Markets
Google Ads Meta Ads Native Ads Klaviyo LinkedIn ABM
Direct Founder Accountability
No Junior Delegates
Full-Funnel System
Paid + Retention + CRO
Platforms & Channels We Work With
Google Ads (Search, Shopping, PMax, Display)
Meta Ads (Facebook & Instagram)
Taboola & Outbrain
LinkedIn Ads & ABM
Klaviyo (Email & SMS Retention)
Shopify & E-Commerce Platforms
Fatih Ozusakli - Founder of Effeo Agency

Why I Founded Effeo Agency

I started Effeo after years of running campaigns for agencies and brands across Europe. I kept seeing the same pattern: businesses hiring agencies that pitch senior talent but deliver junior execution. Your budget funds someone else's learning curve.

I built Effeo on a different model. You work directly with me — I build the strategy, I set up the campaigns, I read the data, I make the calls. Whether you're launching your first Google Ads campaign or scaling a six-figure monthly ad budget across multiple European markets, you get senior-level thinking from day one.

I've managed campaigns across international and European markets — customizing paid media architecture to scale into any target country. I've worked with everything from industrial manufacturers entering new markets to premium consumer brands building their first e-commerce channels.

"If you're looking for someone who treats your ad budget like their own money — let's talk."
Fatih Ozusakli — Founder & Lead Strategist, Effeo Agency LinkedIn Profile

Why Ambitious Scaling Brands Hit a Revenue Ceiling

Whether you run a D2C Store, an Industrial B2B Manufacturing plant, or a SaaS platform, growth stalls when your marketing relies on these 4 core friction points:

01

Single-Channel Vulnerability

Depending 100% on a single source stalls growth. D2C brands suffer from Meta CPM spikes, B2B Manufacturers rely only on word-of-mouth or fairs, and SaaS platforms depend solely on organic search.

02

Weak Positioning & Boring Creatives

Generic stock photos fail D2C ads, complex technical PDFs confuse B2B buyers without clear RFQ landing pages, and SaaS feature-dumps fail to highlight real buyer problem-solutions.

03

Neglected Retention & Lead Nurturing

Leaving revenue behind. D2C brands ignore Klaviyo repeat purchase flows, B2B Manufacturers lose track of trade show contacts, and SaaS platforms suffer high free-trial-to-paid subscriber churn.

04

Slow Agency Response & Execution

Waiting weeks for basic updates while traditional agencies delegate your account to junior interns, billing monthly fees without clear revenue accountability.

Industry-Specific Growth Funnels That Actually Convert

One-size-fits-all marketing fails. We build custom acquisition, conversion, and retention funnels tailored specifically to your business model.

D2C E-Commerce Revenue Machine

How we turn cold visitors into high-AOV buyers and loyal repeat customers.

STAGE 1 • ACQUISITION

1. Multi-Channel Traffic Acquisition

We bring high-intent buyers to your store using Meta (FB/IG) UGC video ads, Google Shopping/PMax, and Native Ads (Taboola/Outbrain) to reach buyers outside social media feeds.

STAGE 2 • CONVERSION

2. Landing Page, Store Optimization & CRO

We eliminate buying friction with conversion-optimized product pages, landing page testing, checkout flow improvement, trust badges, and average order value (AOV) boosters.

STAGE 3 • RETENTION

3. Klaviyo Email & SMS Retention Automation

Zero-ad-cost revenue. Automated welcome emails, abandoned cart recovery flows, VIP rewards, and SMS notifications that drive repeat purchases.

B2B Manufacturer & Industrial Pipeline

How we generate high-ticket B2B inquiries, catalog downloads, and trade fair leads.

STAGE 1 • ACQUISITION & EXPOS

1. Google Search, LinkedIn ABM & Trade Fair Boosters

We target commercial buyers actively searching for manufacturers on Google Search and LinkedIn. Plus, we run geo-targeted Trade Fair Campaigns before, during, and after industry expos to drive qualified buyers to your booth.

STAGE 2 • B2B LEAD GEN & RFQ

2. Dedicated B2B Lead Gen & RFQ Landing Pages

We build clear, technical landing pages designed for factory buyers, featuring instant technical catalog downloads, customized RFQ (Request for Quote) forms, and product specs.

STAGE 3 • NURTURING & SALES

3. B2B Lead Nurturing & Sales-Ready Alerts

Automated email nurture sequences deliver case studies and whitepapers to decision-makers, while notifying your internal sales team the moment a hot lead requests a quote.

SaaS & Tech Platform Growth Engine

How we scale free trials, demo requests, and monthly recurring revenue (MRR).

STAGE 1 • INTENT TRAFFIC

1. Targeted Intent Search & Retargeting

We apply the same performance marketing discipline to SaaS platforms — driving demo requests and trial signups through high-intent search and retargeting campaigns.

STAGE 2 • DEMO & TRIAL CONVERSION

2. Friction-Free Demo & Free Trial Landing Pages

Clear, high-converting wireframes featuring interactive product demos, social proof testimonials, and seamless sign-up forms.

STAGE 3 • ONBOARDING & RETENTION

3. Onboarding Email Drips & Churn Reduction

Automated user onboarding email sequences that guide free trial users step-by-step to become paying monthly subscribers, maximizing customer LTV.

Featured Case Studies & Proven Results

Representative client engagement outcomes achieved across European markets.

€5M+ Ad Budgets Managed Across Europe
Direct Founder Strategy & Execution (Zero Junior Handoffs)
Full-Funnel Marketing System (Paid + Retention + CRO)
Multi-Market & International Campaigns
Campaigns Live in 6+ Countries
Full-Funnel: Acquisition → Conversion → Retention
8+ Years in Performance Marketing

Estimate Your 6-Month Revenue Potential

Select your business model, adjust your monthly ad budget, and see your estimated revenue boost with Effeo.

Select Business Model:
Current Monthly Marketing Budget (€): €5,000
+€75K – €105K
Projected 6-Month Revenue Boost:
Calculated as monthly budget × ROAS × 6 months
2.5x – 3.5x
Targeted ROAS Range:
Sustainable blended ROAS range
20% – 30%
Est. Email & SMS Retention Share:
Estimated Email & SMS Retention Share of Total Revenue

Projections are illustrative estimates based on industry benchmarks. Actual results depend on product, market, creative quality, and competition.

Discuss Your Growth Potential

Our Full-Funnel Service Matrix

Everything you need to capture traffic, convert visitors, and maximize long-term customer value.

Paid Media & Omnichannel Ads

Google Ads (Search, Shopping, PMax, Display, Remarketing), Meta Ads (Facebook & Instagram), Native Advertising (Taboola & Outbrain), and LinkedIn Ads (ABM & Sponsored Content) to capture high-intent buyers.

D2C E-Commerce Growth & CRO

Shopify & general e-commerce platform support, landing page optimization, conversion tracking, product feed management, and user experience improvements that boost conversion rates.

B2B & SaaS Lead Generation

Google Search for commercial buyers, LinkedIn ABM for decision-makers, trade fair digital campaigns, technical RFQ forms, and demo/trial funnel optimization.

Klaviyo Email & SMS Retention

Automated welcome series, abandoned cart recovery, post-purchase flows, and customer win-back campaigns that drive repeat revenue without additional ad spend.

Content Strategy & Social Media

Content planning, editorial calendars, Instagram & LinkedIn content strategy, brand storytelling, and organic growth frameworks.

Analytics, Tracking & Measurement

Google Tag Manager, GA4 setup, server-side tracking, Google Consent Mode v2, and conversion attribution. Ensuring every marketing euro is measurable and accountable.

Why Growing Brands Partner With Effeo

Stop settling for slow traditional agencies that treat your business like a line item.

Feature / Metric Traditional Agencies Effeo Growth Agency (Founder-Led)
Focus & Strategy Delegated to Junior Account Managers Direct Founder Strategy (Fatih Ozusakli)
Reporting & Transparency Monthly Vanity Metric PDFs Transparent, Real-Time Reporting & Live Calls
Contract Flexibility 12-Month Lock-in Contracts Flexible Monthly Engagements Based on Performance
Market Capability Single-Market Scope Multi-Market European Expansion (6+ Target Countries)
Execution Scope Single Channel / Siloed Full-Funnel (Acquisition + Conversion + Retention)
Accountability High Retainers with No Ownership Treating Your Ad Budget Like Our Own Money
Focus & Strategy
Delegated to Junior Account Managers
Direct Founder Strategy (Fatih Ozusakli)
Reporting & Transparency
Monthly Vanity Metric PDFs
Transparent, Real-Time Reporting & Live Calls
Contract Flexibility
12-Month Lock-in Contracts
Flexible Monthly Engagements Based on Performance
Market Capability
Single-Market Scope
Multi-Market European Expansion (6+ Target Countries)
Execution Scope
Single Channel / Siloed
Full-Funnel (Acquisition + Conversion + Retention)
Accountability
High Retainers with No Ownership
Treating Your Ad Budget Like Our Own Money

I Only Partner With 4 Brands Per Quarter

Because I personally oversee strategy and campaign direction, I limit client intake to ensure dedicated focus and maximum revenue results.

Book Strategy Call with Fatih

What Happens When You Book Your Call

No pressure, no aggressive sales pitches. A clear, transparent path from your first call to measurable scaling.

STEP 1 • DISCOVERY
Step 1

1. Free Strategy Discovery Call

We get to know your business. Fatih listens to your brand history, current growth bottlenecks, and revenue goals 1-on-1.

STEP 2 • ROADMAP & PROPOSAL
Step 2

2. Custom Solution Plan & Proposal

Fatih builds a tailored action plan and presents your custom roadmap and proposal in a dedicated follow-up meeting.

STEP 3 • ONBOARDING & SCALE
Step 3

3. Kickoff & Execution

After agreement: Days 1-7 Audit & Review, Days 7-15 Setup & Infrastructure, Days 15-30 Initial Data & Optimization, Days 30+ Continuous Scale.

Book Your 1-on-1 Strategy Session With Fatih

Tell me about your business. I will personally review your current ads, funnels & emails and present a customized 90-day growth roadmap.

1. Select Business Model
2. Select Monthly Budget
3. Select Main Growth Bottleneck
4. Brand & Contact Details
Fatih Ozusakli
Fatih Ozusakli
Direct Founder Strategy
Book Call with Fatih