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Cookie & Consent Policy

Last updated: October 2025
 
Effeo Agency respects your privacy and is committed to transparency about how we use cookies and similar tracking technologies.
This page explains what cookies are, how we use them, and how you can control them, in compliance with GDPR (EU Regulation 2016/679) and the Italian Privacy Authority (Garante per la Protezione dei Dati Personali).
 
 
1. What Are Cookies
 
Cookies are small text files placed on your device when you visit our website.
They allow us to store information to make your browsing experience smoother, improve performance, and analyze usage patterns.
 
 
2. Types of Cookies We Use
Category
Description
Examples
Essential Cookies
Necessary for the basic functionality of the website. These are always enabled.
Wix platform cookies, security session cookies
Analytics Cookies
Collect aggregated and anonymous data to help us understand how users interact with the site.
Google Analytics 4 (GA4), Yandex Metrica
Advertising Cookies
Used to display personalized ads and measure campaign performance.
Google Ads, Meta Pixel
Preference Cookies
Store your language and regional settings.
Wix multilingual cookies
Consent Management Cookies
Used by Usercentrics to record and manage user consent.
Usercentrics ConsentID
3. Tools and Trackers in Use
 
 
Google Analytics 4 (GA4)
 
We use Google Analytics 4, a web analytics service provided by Google Ireland Limited.
GA4 helps us analyze how users interact with our website.
 

  • The IP address anonymization feature is enabled.

  • Data retention is set to a maximum of 14 months.

  • Data may be processed within the EU or transferred to the U.S. under standard contractual clauses.

    For more details, see Google’s Privacy Policy.

 
 
Google Tag Manager
 
Used to deploy and manage analytics and marketing tags efficiently.
Google Tag Manager itself does not collect personal data but may load scripts that do, such as GA4 or Ads tags.
 
 
Yandex Metrica
 
Used to collect anonymous statistics on user behavior and traffic sources.
Session replay and form analytics features are disabled to ensure GDPR compliance.
See Yandex Privacy Policy.
 
 
Wix Usercentrics
 
Our consent management platform.
Records, stores, and respects your cookie preferences as required by law.
 
 
4. Managing Your Preferences
 
You can manage your cookie preferences at any time by clicking “Cookie Settings” in the footer or banner.
Your options include:
 

  • Accept all cookies

  • Reject all non-essential cookies

  • Customize categories (analytics, advertising, etc.)

 
You can withdraw or change your consent at any time.
To fully remove existing cookies, please clear your browser cache manually.
 
 
5. Third-Party Cookies
 
Our site may include cookies from third-party providers.
For their policies, please refer to:
 

 
 
6. Data Controller
 
Effeo Agency di Fatih Ozusakli
Corso Italia, Milano (MI), Italy
Email: contact@effeoagency.com
VAT: ITIT16997141003
 
 
7. Data Retention
 
Analytics data (GA4, Yandex) is retained for up to 14 months.
Advertising cookie data may be kept for up to 6 months depending on campaign settings.
 
 
8. Your Rights
 
Under GDPR, you have the right to:

  • Access, correct, or delete your data

  • Withdraw consent at any time

  • Request limitation of processing

 
To exercise your rights, please contact us at info@effeoagency.com.
 
 
9. Policy Updates
 
We may periodically update this Cookie & Consent Policy to reflect changes in law or technology.
All updates will be published on this page with a revised “Last Updated” date.



 

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